Love is in the air, and it smells a lot like flowers. According to the National Retail Federation, U.S. consumers will spend nearly 2 billion dollars on flowers for Valentine's Day.
"It's like our Super Bowl of holidays and it takes a lot of preparation," said The Bud Connection Owner Barbara Courchesne. "We start prepping after Christmas."
According to the Society of American Florists, in 2018, 28 percent of American adults purchased flowers or plants as gifts for Valentine's Day. 84 percent of those people bought roses.
"I mean honestly, it's several thousands of stems of roses, like where we might get a normal order of 10 bunches of a flower for Valentines we may order 20...30 bunches of that same flower," said Courchesne.
"It's kind of a process to get them ahead of time, get them in water, get them drinking and then the designers will go in and you know, cut them and make them into the arrangement," said Chapel Hill Floral Co-owner Douglas Grass.
And you might want to think about getting those orders in early. Many places will try and do same day delivery, but it always helps to plan ahead.
"We encourage you to order early so we can prepare accordingly because we can run out of flowers, surprisingly, but that does happen," said Chapel Hill Floral Co-owner Rachel Grass.
"Usually we're in the two to three hundred range of just deliveries, so that doesn't even count the people that walk in," said Douglas Grass.
The owner of The Bud Connection in Ellsworth said the February 15 is sometimes just as busy as Valentine's Day, and they'll be ready for the rush of customers then, too.