"We were looking for something really different to do," said President and CEO of Penobscot Community Health Care Lori Dwyer.
PCHC partnered up with special events company Over the Edge for the Rappelling Stigma event. Members of the public were invited to cheer on rappellers as they made their decent. Participants collected their own donations to take part in the 57-foot drop. A majority of the money raised is going to PCHC's recovery programs.
"This is a chronic disease and not a moral failing," said Dwyer. "We support those in recovery. We want people to be in recovery and we want people to tell their stories and tell us when they need help."
One rappeller faced the challenge to show people that recovery is possible.
"People can change if they want to," said Korey Brown. "I'm showing everybody that if you want to change you can change."
Brown was an addict for ten years. Over the last three, he's been working on his recovery.
"This was just a one day thing," said Brown. "As far as recovery is concerned, it's every day. Every day I have to constantly remind myself why I'm doing this and stay on the right path."
PCHC hopes to bring back the event for years to come.