"The crowds are phenomenal as you can see, this is a really great start," says Kerrie Tripp, Executive Director of the Greater Bangor CVB.
Thousands of fans are filling in and filling up on food while cheering on their favorite basketball teams.
"People that love basketball are coming out to these games, family members," says Tripp. "There's a lot of alumni that come out to these games."
She says the spectacle that centers around the Cross Insurance Center is ramping up in it's first full week and expects, once again, for the competition to help out area businesses during the February slump.
"Winter months can be slow at the hotels," says Christina Bustard, General Manager of the Holiday Inn in Bangor. "We love having this event in February, it gives us a chance to give our staff more work hours."
The staff at the hotel is seeing the same steady stream of guests flow in from all parts of the state to check out the tourney action, with a majority of them coming from Aroostook and Washington counties.
"We really like being part of that tradition," says Bustard.
The restaurant is putting more people to work to deal with the increase in customers during February vacation.
"We get a lot of our high school students getting to work this week where they don't have classes," says Lisa Sturgeon, Communications and Resource Manager for Geaghan's Pub.
Sturgeon says tournament week not only brings in more money for the restaurant, but kicks off its busy stretch of business.
"We've got tournaments this week," she says. "Every other weekend there's something happening at the Cross Insurance Center, whether it's the boat show or the science fair and then we're less than a month away from St. Patrick's Day."