The 2nd Annual Bangor Winter Fest saw downtown businesses hosting events throughout the center of town.
All day and into the evening at least 20 businesses had folks running around in snow shoes, competing in lumberjack games, and even s'mores making once the sun went down.
Organizer Cheryl Michaud said "This is the second year a group of retailers have gotten together, put on a group of events, most of them free, to get people downtown, to see what's happening downtown. We've had a lot of additions."
The event coincides with the start of high school basketball tournament season which takes place here in Bangor.
Organizers hope to draw locals as well as some fresh faces and wallets.