CAMDEN – The U.S. National Toboggan Championships make more than just memories.
“An event like this is irreplaceable,” says Connor Scott, Assistant General Manager of the Sea Dog Brewing Company in Camden.
Between the food, the booze, and the crowds of people, what also makes this a ride to remember, is its ability to bring money into the local economy.
“Crowds are great,” says Holly Edwards, Chairman of the Toboggan Committee. “Everyone’s walking around, eating lots of food, standing out by the fire, watching all the racing going on.”
The wide array of things to do makes for plenty of foot traffic through the event, with plenty of eager people to spend money.
This helps bring in nearly 10% of the Camden Snow Bowl’s $900,000 budget.
“The traffic around here, we don’t see this until the summer time,” says Edwards.
The event also allows local businesses from town to showcase what they do.
“A lot of people might not come into the restaurant,” says Brian Beggarly, Owner of Boynton-McKay. “And then they try food out here and they’re like ‘holy cow, you have a restaurant downtown?'”
“There’s a lot of traffic that comes through town,” says Amanda Dennison, Bar Manager at the Sea Dog Brewing Company in Camden.
That exposure gets people to explore the downtown area of Camden and bring more money to the business’ home base.
It is the first year the Sea Dog has participated in the U.S. National Toboggan Championships, setting up their beer tent in the middle of Tobogganville.
The business has seen an increase in sales at their downtown location, in addition to the extra money being brought in by the beer tent.
“People are seeing, ‘Oh Sea Dog, oh Sea Dog,’ and they’re hearing about it and they want to go and check it out,” says Dennison.
The toboggan races bring to life the dozens of local shops that are otherwise desolate during the cold winter months.
So while memories are made every year at the U.S. National Toboggan Championships, plenty of money is also made to help stimulate the town’s economy year-round.