The latest lawsuit against Lance Armstrong isn’t from the government, sponsors or wronged teammates and competitors.
It’s from his former fans.
Two men who bought Armstrong’s book "It's Not About the Bike" filed a suit against the disgraced former cycling champ and publishers in a Sacramento, Calif. federal court on Tuesday, according to multiple reports.
They claim the book and another Armstrong book, “Every Second Counts,” are bogus, saying his admission to years of cheating amount to false advertising.
The suit is looking to achieve class-action status, looking to refund sales costs to themselves and other readers.
The report says the plaintiffs are public affairs consultant Rob Stutzman and chef Jonathan Wheeler.
Their claim cites the highly publicized, televised confession Armstrong made in an interview with Oprah Winfrey, where he admitted to cheating throughout his career and lying about it.
In the interview, Armstrong admitted using performance-enhancing drugs and blood transfusions in his unprecedented seven-year title run in the Tour de France that ended in 2005.
The suit isn’t without precedent. Readers won a $2.35 million settlement against author James Frey after he admitted to Oprah Winfrey he had exaggerated or made up portions of his best-selling memoir “A Million Little Pieces.”