State Liquor Chief Says Cut Prices, Sell More

Augusta - The man in charge of selling liquor in Maine says the state will make millions more in sales if it cuts prices. 
Bureau of Alcoholic Beverages and Lottery Operations director Gerry Reid says lowering prices by as much as four dollars a bottle would help Maine recapture sales that now go to nearby states.  Reid says Maine could be missing out on as much as 30-million dollars a year in hard liquor sales.
Nicole Gerber

Morning Anchor/Reporter/Producer
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Nicole may be a Boston native…but she’s been proud to call Maine her home since June of 2010. Currently a morning news anchor, reporter, and producer, Nicole is living her dream in journalism, that she began at Emerson College. Before coming to ABC7/Fox Bangor

Nicole worked at the news desk at WHDH Channel 7 and in Special Projects at Fox25. She also spent time working for the Radio, Television, and Digital News Association, as a member of their digital media content staff. When she’s not on the air or working on stories, you can find Nicole coaching at CrossFit Bangor, or teaching dance to kids at Morita’s School of Dance in Hermon. Even though she’s up early to bring you the news starting at 6:30 am, Nicole is still a bit of a night owl, so you may even catch her out on the town.

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