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LiveSAFE Emergency Response Service Name Change

Brewer, ME – (February 4, 2014) – On February 1, the LiveSAFE programs of Charles A Dean Memorial Hospital, Inland Hospital, Eastern Maine Medical Center, and Rosscare consolidated under one name, EMHS LiveSAFE.

Charles A Dean Memorial Hospital, Inland Hospital, Eastern Maine Medical Center, and Rosscare are members of EMHS. This name change is reflective of the system’s collective commitment to its patients and communities to provide the right care, at the right time, and in the right place. In addition, consolidating the name will also help resolve confusion among subscribers of the individual LiveSAFE programs, resulting from the multiple brand names.

Jennifer Maskala, EMHS LiveSAFE manager, who manages all four LiveSAFE programs from Rosscare’s office, says, “We have come to realize this consolidated management style of four differently branded programs has resulted in hard to understand messaging for our subscribers. Therefore, we decided to simplify by unifying our names under one common brand.”

Rosscare currently manages the administrative functions for the LiveSAFE programs for all four members, including billing and subscriber inquiries. Subscribers can still expect to receive the same great local service, and there will be no changes functionally to the overall LiveSAFE program. Calls will continue to be answered by LiveSAFE operators located at TAMC in Presque Isle.

If you are interested in learning more about EMHS LiveSAFE, call 207-973-7080 or (toll free) 1-877-880-7677 or visit the EMHS LiveSAFE webpage at

Craig Colson

News Director/Producer/Anchor

Craig Colson became news director and anchor at WVII ABC 7 and WFVX Fox Bangor in December of 2012. He began his career in broadcasting in 1985 while working as a news photographer at another Bangor television station. Craig worked his way up through the ranks and became the main anchor for the nightly newscasts before leaving in 2009. At that point, he became news director for four local radio stations and delivered the morning news before taking on his current position.

Craig grew up in a "news family" and followed in the footsteps of his father who was also a news director and anchor. His brother is also a news photographer at a Boston television station.

Craig's career has brought him all over-reporting from everywhere from Washington D.C. to Red Square in Moscow, Russia. When he isn't reporting the news, Craig can be found taking on new adventures with his two daughters or exploring the coast of Maine in his kayak. His other passion is making furniture in his shop or just about anything involving the outdoors.

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