People are looking to purchase merchandise to represent their favorite teams.
And while some Mainers are rooting for the New England Patriots some are just happy to be with family and friends enjoying each others company.
Patriot fan Kayla Horne stated "I really like the atmosphere and that kind of stuff... I like rooting for the teams... and getting excited for things that happen during it."
Adrienne Spizzirri, the manager trainee of Olympic Sports, said this is normally the stores slow time, but with the Patriots doing so well it brings people from all over to the store.