The group known as "Maine Outdoor Brand" includes 26 businesses, among those is LL Bean and Old Town Canoe.
Organizers said Maine has an outdoor recreation economy worth more than $8 billion and hope to build on that.
While many of the businesses are competitors, they said it's better to work together..
LL Bean CEO, Steve Smith, said "We are always better together. And I think that this is a fantastic opportunity for us to come together for the State of Maine and I think as a state we have a lot of work to do to attract and attract a work force so I think it's great for the State of Maine."
Leaders of the group "Maine Outdoor Brand" said they'll be traveling to trade shows in the next year to help smaller Maine businesses promote their products and outdoor recreation as a whole.